While working as senior art director at SA365, we were able to develop a disease awareness campaign for Bayer’s Optivista, a portal dedicated to patients with vision problems who seek information related to retinal diseases, treatment and prevention.

We created a campaign focused on alerting the population about the importance of seeking professional help when any problem or change in vision begins to occur, increasing traffic on the initiative’s website and contributing to the quality of life of patients, family members and caregivers.

At the end of the campaign, we had more than 20 million impressions of the ads, with more than 220k clicks and more than 50k unique accesses to the portal, with final results 220% above the planned.