As a senior art director at SA365, I was invited to participate in the development of a pitch for a disease awareness campaign by Daiichi-Sankyo Brazil, focused on the correct diagnosis and demystification of bipolar disorder, a condition that still takes a long time to diagnose and is commonly confused with other neuroatypical conditions.

For this pitch, we developed the entire concept around a hero video and supporting pieces, which present the most common symptoms of the disease, encourage consultation with a specialist and reassure the public that it is perfectly possible to have the condition under control and live a happy and healthy life with bipolar.

Unfortunately, our pitch was not chosen for the campaign, but I am very proud of the work developed by the creative and strategic planning team, and below you can see a little of what was executed.