As the senior art director responsible for the AbbVie’s account, I’ve been responsible for a big part the monthly agenda planning and art direction of their social media communication, specially on Instagram and LinkedIn channels. Together with the creative team, we’ve been trying to bring important disease awareness and institutional content to the public, using an accessible language and giving a lighter tone to important matters in neuroscience, oncology, immunology and ophthalmology, with health, lifestyle and well-being posts.